No

  • Year:2012
  • Rating:M
  • Director:Pablo LarraĆ­n
  • Cast:Alfredo Castro , Antonia Zegers , Gael Garcia Bernal
  • Release Date:April 18, 2013
  • Distributor:Rialto
  • Running time:118 minutes
  • Film Worth:$19.00
  • FILMINK rates movies out of $20 - the score indicates the amount we believe a ticket to the movie to be worth

A bitingly funny, fascinating and moving portrait of Pinochet’s fall that’s smartly shot and superbly performed.

review image 0a3d5e1fdc1b25e1be25.jpg

In 1988, Chile held a national referendum to determine whether the people wanted Augusto Pinochet’s iron fist to continue ruling. As its title suggests, No focuses on the battle to oust the dictator, but it’s surprisingly told via the perspective of the advertising team drafted to convince people to vote against him. What evolves is a stinging and often hilarious satire of modern politics, but one that’s deeply humane and ultimately hopeful. 

The maverick ad ace recruited to lead the “No” camp – who initially expect to lose, and at best “raise awareness” – is Rene (Gael Garcia Bernal), a politically apathetic young father who’s a whiz at selling soft drink. But Rene’s ideas for the campaign – each side has a fifteen-minute TV slot to make their case – unsurprisingly clash with the veterans of the movement. They want to fill these slots with lists of the disappeared, executions, and other transgressions of the regime. But to their dismay, Rene pushes a “nicer” agenda, involving cheesy videos of singing and dancing Chileans, sunshine and rainbows, and a catchy jingle. He’s selling happiness and freedom to the public, and they buy into it.

While one can hardly believe that these absurd slices of kitsch were crucial to Pinochet’s undoing, the real ads are used here, and director, Pablo Larrain, shoots the entire film on washed out old video so the whole experience feels seamless. But what really holds this film together is Bernal’s superb performance. Rene is originally pulled in by the pure marketing challenge, and only in having to “pitch” for democratic freedom does he come to understand what it means. It’s a compelling personal journey that climaxes in one of the most understated yet uplifting scenes that you’ll see all year. 

follow us on twitter
like us on facebook

latest categories

DVD

latest issue

Filmink latest issue

latest news

‘Around The Block’ Opts For Alternative Release Route
‘Around The Block’ Opts For Alternative Release Route

The Australian drama starring Christina Ricci and Jack Thompson opts for a small theatrical release before hitting home platforms.

St Kilda Film Festival Forges Prestigious Partnership
St Kilda Film Festival Forges Prestigious Partnership

The short film festival has partnered with Palm Springs International Shortfest.

Brad Pitt Recruits David Michod For ‘The Operators’
Brad Pitt Recruits David Michod For ‘The Operators’

With buzz building around ‘The Rover’, the Aussie filmmaker has reportedly already been nabbed to helm a new pic for Plan B, with Pitt rumoured to also star.

Film Festivals Australia Launched!
Film Festivals Australia Launched!

The film festival calendar is an increasingly busy one, and Metro Screen has launched a new resource to keep audiences looped in, and aid festival patrons.